Responsibilities

• Regional adaptation — adapt global messaging and positioning for local markets and regions, preserving the core narrative while respecting cultural, commercial, and competitive context.
• GTM nuance in region — ensure go-to-market strategies account for regional realities, in close partnership with regional marketing teams.
• Growth campaign narrative — provide narrative guidance for growth campaigns, ensuring messaging consistency across all marketing activities, channels, and touchpoints.
• Competitive intelligence — own competitive intelligence, working hand-in-hand with sales and account managers to capture field insight and turn it into actionable, battle-ready knowledge.
• Translation & localization — collaborate with regional marketing to drive the translation and localization of the strategy and its messaging.

Requirements

• 5+ years in product marketing, regional marketing, or international GTM roles.
• Hands-on experience adapting global messaging for local markets, including translation and localization workflows.
• Experience running or contributing to competitive intelligence programs, ideally in partnership with sales.
• Strong campaign sensibility: you know how to keep a narrative consistent across channels without making it rigid.
• A collaborative operator who builds trust with regional marketing, sales, and account teams.
• You have worked across multiple markets or regions and understand how positioning, buying behavior, and competition differ by geography.

Preferred

• Bilingualism is an asset.