Responsibilities

• Foster alignment across sales, product, engineering, and marketing functions to develop messaging frameworks that support value drivers and customer stories.
• Support the launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
• Partner with the Product Team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey.
• Strive to be an expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
• Support the development of a “voice of customer” playbook and leverage it to inform messaging and product education.
• Contribute to the development and delivery of speaking engagements that evangelize our products and offerings across our target markets
• Partner with Sales and CS enablement to build the content and tools that move deals forward: pitch decks, demo narratives, ROI models, case studies, solution briefs, and objection-handling resources.
• Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.

Requirements

• 6+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred)
• Demonstrated ownership of multiple successful product launches that exceeded pipeline, adoption, or revenue targets — with the ability to walk through what worked, what didn’t, and why.
• Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
• Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content.
• Experience collaborating effectively with product, sales, and customer success to achieve results.
• Excellent communication, presentation and interpersonal skills.
• Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
• Proven ability to influence without authority across product, sales, customer success, and executive stakeholders in a fast-paced, high-growth environment.
• Experience managing and researching product positioning and competitive analysis.
• Organized, detail-oriented, and motivated team player with a positive attitude.

Nice To Have

• healthcare experience preferred
• MBA or equivalent advanced experience a plus

Benefits

• Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
• Work Life Balance
• Flexible Time Off
• Wellness Programs
• Discounted Perks
• 401(k) and Company Equity