Senior Product Marketing Manager, Industry AI Adoption

Mountain View, CA (Hybrid)

$106K/yr – $223K/yrSenior Level3+ years expFull time

Posted 4 days ago

Job Summary

Own the AI adoption strategy for priority industries, define adoption journeys, run industry-focused programs, and build customer evidence and assets to accelerate value realization.

  • Shape strategy across industries and functions
  • Lead execution of adoption campaigns and pilots
  • Develop industry playbooks and customer resources

Job Description

Responsibilities

  • Industry Adoption Strategy & Planning
  • Define and evolve Microsoft’s AI adoption strategy across priority industries and business functions.
  • Identify industry-specific transformation opportunities, adoption barriers, customer needs, and value realization opportunities.
  • Develop industry segmentation, AI maturity models, adoption journeys, and opportunity assessments that inform business priorities.
  • Establish industry priorities based on market opportunity, customer demand, usage signals, and strategic business goals.
  • Industry Content, Playbooks & Guidance
  • Create and maintain industry-specific adoption frameworks, implementation guidance, and best-practice playbooks.
  • Develop practical customer resources including adoption guides, use case collections, workflow scenarios, executive communication assets, and value realization frameworks.
  • Translate complex AI capabilities into actionable guidance that helps customers accelerate adoption and business outcomes.
  • Ensure industry guidance remains current through ongoing customer feedback, market developments, and product innovation.

Requirements

  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Preferred

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
  • Experience developing and executing industry, solution, adoption, or transformation strategies.
  • Experience owning programs from strategy definition through execution and measurement.
  • Strong customer research, segmentation, market analysis, and storytelling skills.
  • Experience creating customer guidance, frameworks, enablement assets, or adoption playbooks.
  • Familiarity with enterprise AI adoption challenges including governance, change management, skilling, user engagement, and value realization.
  • Experience working with industries such as Financial Services, Healthcare, Manufacturing, Retail, Public Sector, Energy, or Telecommunications.
  • Exceptional written, verbal, and executive communication skills.
  • Demonstrated ability to influence across organizations and drive outcomes without direct authority.
Microsoft logo

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975
Redmond, Washington, US
237K employees (11,715 in marketing)

Salaries

Posted range

$106K/yr – $223K/yr

Taken straight from the job posting.

See all Microsoft salaries

Funding

Total Funding
$1M
Last Raise
$1M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Jan 2020
    Post IPO Equity
  • Sep 1981
    Series Unknown • $1M

Traffic Signals

Monthly Visitors
1.3B
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
33.6%
Direct
56.9%
Referral
7.3%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~225.8K

Recent News

Microsoft logo

Senior Product Marketing Manager, Industry AI Adoption

Microsoft · Mountain View, CA · Hybrid