Responsibilities

• Develop and evolve messaging, positioning, and narratives across Rippling’s core HR products
• Create sales enablement and buyer-facing assets—including pitch decks, one-pagers, talk tracks, and case studies—to support both new logo and expansion motions
• Partner closely with Sales to understand buyer needs, objections, and deal dynamics, and translate those insights into effective marketing and enablement
• Bring product launches and roadmap updates to market by translating complex functionality into clear, outcome-oriented stories
• Build campaigns and content that generate pipeline and support sales conversations across channels
• Conduct customer and market research to inform personas, messaging, and GTM strategy
• Collaborate with Product, Growth, Demand Gen, and Content to deliver cohesive GTM programs
• Track performance of campaigns and sales assets and iterate based on data and field feedback
• Support a flexible team model by moving between problem spaces as business priorities shift
• Track performance of campaigns and assets and iterate based on data and field feedback

Requirements

• 5+ years of experience in product marketing or GTM marketing, preferably at a B2B software company
• Strong storytelling skills—you can turn complex product capabilities into simple, compelling narratives
• Experience supporting sales teams with enablement, messaging, and deal-facing content
• Comfort working across multiple products or problem areas rather than a single owned surface
• Analytical and customer-driven mindset; you use insights to guide decisions
• Excellent written and verbal communication skills
• Bias toward action, high ownership, and comfort in fast-paced environments
• Strong cross-functional collaboration skills across Sales, Product, and Marketing