Responsibilities

• Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives. Other responsibilities include: leading the annual operating plan for the business area, developing and implementing tactical initiatives; providing support to the commercial sales team; evaluating the performance of tactics using established metrics through regular business reviews; ensuring effective utilization and communication with both internal partners and external agencies.
• Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.
• Engage regularly with customers.
• Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.
• Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.
• Advise senior management by reporting on special projects, business challenges, and opportunities.
• Lead the Integrated Business Plan for the HPV portfolio
• Become the recognized subject matter expert on the product portfolio, key competitors, and relevant disease states.
• Lead the development of business cases for product updates and enhancements.
• Establish strong relationships with key opinion leaders (KOLs) in the HPV field.

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field.
• You hold 5 years of marketing, business, sales or related business experience

Preferred

• Demonstrated ability to develop technical expertise in scientific products
• Demonstrated ability to communicate complex topics in a very simple way
• Strong project management and team leadership skills
• Regulatory and compliance awareness
• An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy
• Prior healthcare experience
• Experience with managing a diagnostic related portfolio
• Prior experience working in globally matrixed environment
• Prior lab or customer interaction experience

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• This position also qualifies for the benefits detailed at the link provided below.