Responsibilities

• Build and execute go-to-market strategy for provider-facing product launches, including positioning, messaging, and supporting collateral
• Develop and maintain provider segmentation and persona frameworks to ensure our marketing reflects how providers actually think and work
• Partner with Product to translate feature releases into clear, compelling narratives that drive awareness and product adoption among providers
• Own provider-facing marketing channels and lifecycle touchpoints, coordinating across email, in-product, and community to move providers from awareness to adoption
• Monitor provider feedback, market trends, and competitive activity to surface insights that inform both marketing strategy and product direction

Requirements

• 3+ years of product marketing experience, ideally at a startup or in a high-growth environment
• You've owned GTM end-to-end, from positioning and messaging to launch execution and channel strategy, and can point to how your work drove product adoption
• You have hands-on experience owning email and in-product marketing channels, and are comfortable running experiments, reading performance data, and iterating based on what you learn
• You're a strong cross-functional partner who leads with curiosity about users, seeks out feedback, and uses what you learn to sharpen messaging and strategy

Preferred

• Healthcare or marketplace experience is a plus, not a requirement

Benefits

• Health Benefits : Comprehensive medical, dental, vision, life, and disability coverage.
• Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)
• Financial Wellness : Retirement savings programs and equity opportunities to help you invest in your future.
• Flexible Time Off, Paid Holidays & Winter Break : Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge
• Parental Leave : Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.
• Mental Health Mornings/Afternoons : Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.
• Wellness & Development Stipend : Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.
• Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.
• Home Office & Meals : Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.
• Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.