Senior Product Marketing Manager, Global Marketing Solutions

Arlington, VA (Hybrid)

$127K/yr – $159K/yrSenior Level6+ years expFull time

Posted 5 days ago

Job Summary

Own and execute the marketing plan for existing and new solutions, guiding messaging, positioning, and enablement across the lifecycle in partnership with GTM teams.

  • Lead strategy and launch for new solutions
  • Collaborate with Product, Sales, and Enablement to sharpen messaging and campaigns

Job Description

Responsibilities

  • Own the marketing plan for solutions already in the market, and lead strategy and launch for new ones, partnering with Marketing, Sales, and Enablement across the lifecycle.
  • Develop the value proposition, messaging frameworks, and ICPs that align our GTM teams and speak to customers, in language they can see themselves in.
  • Show how these solutions fit together and connect to the rest of Planet, and keep that clear as the portfolio grows.
  • Continuously assess and improve positioning, campaigns, content, and sales effectiveness in close partnership with our GTM teams.
  • Work hand-in-hand with Product, bringing customer, competitive, and market insight that sharpens how we compete.
  • Build deep knowledge of the portfolio — how analysis is produced and delivered, the integration paths into customer workflows, and the roadmap — so you can explain it clearly to customer-facing teams.
  • Maintain a library of product assets — solution briefs, pitch decks, battlecards, objection handling, customer vignettes, and narrative-driven collateral — that are current, compelling, and highly usable for customer-facing teams.

Requirements

  • 6+ years of relevant product marketing experience with a Bachelor's degree (or equivalent experience) in B2G or B2B categories, demonstrating a strong understanding of how government and defense customers evaluate, procure, and decide.
  • Track record of engaging hard-to-reach buyers with modern storytelling — video, customer-led narrative, formats built for how people actually consume content — and ability to tell a compelling story inside the constraints this market comes with.
  • An AI-native builder mindset; you actively leverage AI tools in your day-to-day workflow to generate messaging, build solutions, and accelerate execution.
  • Track record positioning and marketing B2B/enterprise products, specifically bringing zero-to-one AI or highly technical SaaS products to market.
  • Experience partnering with product, sales, and executive stakeholders and communicating across leadership.
  • Excellent organizational skills, self-starter with ability to collaborate across departments.

Preferred

  • Direct experience with maritime domain awareness, ISR, GEOINT, or persistent monitoring mission areas.
  • Proven ability to articulate complex technological futures and translate them into deeply penetrating product-market fit.
  • Experience working with international sales teams
  • Geospatial expertise

Benefits

  • Comprehensive Medical, Dental, and Vision plans
  • Health Savings Account (HSA) with a company contribution
  • Generous Paid Time Off in addition to holidays and company-wide days off
  • 16 Weeks of Paid Parental Leave
  • Wellness Program and Employee Assistance Program (EAP)
  • Home Office Reimbursement
  • Monthly Phone and Internet Reimbursement
  • Tuition Reimbursement and access to LinkedIn Learning
  • Equity
  • Commuter Benefits (if local to an office)
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Planet

3.2 Glassdoor

Planet is the leading provider of global, daily satellite imagery and insights. Planet is driven by a mission to image all of Earth’s landmass every day, and make global change visible, accessible, and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds, and operates the largest fleet of imaging satellites, as well as online software, tools and analytics needed to deliver data to users. Decision makers in business, government, and within organizations use Planet's data and machine learning-powered analytics to develop new technologies, drive revenue, power research, and make informed, timely decisions to solve our world's toughest challenges. Visit us at https://www.planet.com/Follow us: @planet on Twitter | planetlabs on Facebook

Founded in 2010
San Francisco, California, USA
1.6K employees (94 in marketing)
54% recommend to a friend
52% CEO approval

Salaries

Posted range

$127K/yr – $159K/yr

Taken straight from the job posting.

See all Planet salaries

Funding

Total Funding
$1B
Last Raise
$460M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $460M
  • Dec 2021
    Post IPO Equity • $200M
  • Apr 2021
    Grant

Traffic Signals

Monthly Visitors
583.7K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
42%
Direct
44.2%
Referral
9%
Social
2%
Paid
2.7%

Headcount Trend

Current headcount: ~1.6K

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