Senior Product Marketing Manager, Enterprise Industry Solutions at Intuit | San Diego, CA | $155K/yr – $229K/yr

Intuit

Senior Product Marketing Manager, Enterprise Industry Solutions

San Diego, CA (On-site)

$155K/yr – $229K/yrSenior Level8+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive vertical GTM, packaging, and revenue strategy for Intuit IES with cross-functional leadership across product, sales, and marketing.

Own vertical GTM strategy and cross-functional launches for Intuit IES.
Must-have: 8+ years in product marketing, strategy, or PMM with SaaS industry focus.
Standout: Proven ability to translate product into industry-specific value and lead cross-functional teams.

Job Description

Responsibilities

Partner with Product to shape the roadmap for vertical expansion — identifying the highest-value industry workflows, use cases, and packaging strategies.
Lead market research, segmentation, and opportunity sizing for each target industry to inform prioritization and investment.
Develop differentiated positioning, messaging, and pricing strategies that tie product innovation to real customer outcomes.
Build the business case and narrative for new vertical launches, influencing go/no-go, tiering, and packaging decisions across QuickBooks Advanced and IES SKUs.
Define and measure key success metrics for adoption, retention, and expansion.
Drive the GTM strategy and launch plans for new industry editions — from messaging to demand gen activation to sales enablement.
Partner with MarComms, Sales, and Channel teams to build industry-specific content: decks, one-pagers, web experiences, and customer stories.
Create playbooks for sellers and partners that translate product features into customer value — tailored for industry buyers like Controllers, CFOs, and firm owners.
Lead competitive intelligence for target industries to ensure clear differentiation vs. ERP incumbents and point solutions.
Collaborate with Growth and Sales to test and optimize messaging, funnels, and win/loss patterns across verticals.

Requirements

8+ years in product marketing, strategy, or product management
Proven success launching or scaling industry-focused SaaS solutions
Exceptional storytelling ability — capable of translating technical capabilities into clear, human-centered value.
Analytical mindset with experience using data to inform market sizing, pricing, and messaging.
Deep cross-functional leadership skills; comfortable influencing without authority.
Experience supporting Sales-led and product-led growth and equipping sales orgs with content that drives conversion.
Industry GTM: direct or adjacent experience in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, or Healthcare industries.

Intuit

4.3 Glassdoor

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

84% recommend to a friend

82% CEO approval