Senior Product Marketing Manager

Austin, TX (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and go-to-market leadership for DFS solutions, translating complex product capabilities into customer value and coordinating launches across marketing, sales, and channel teams.

  • Own cross-functional GTM planning and launch readiness for new products and portfolio updates
  • Must-have: 7+ years in product marketing/management in B2B tech or industrial sectors
  • Standout: demonstrated channel enablement with distributor partners and launch materials

Job Description

Responsibilities

  • Product Messaging and Positioning
  • Define value propositions and messaging that clearly articulate product benefits and competitive differentiation
  • Translate technical product capabilities into clear, customer-focused narratives for marketing, sales, and distributor audiences
  • Ensure consistent product messaging across marketing materials, campaigns, sales content, and digital channels
  • Develop product stories and use cases that resonate with fuel retailers, convenience operators, and multi-site operators
  • Go-to-Market Leadership
  • Drive cross-functional go-to-market planning and execution for new products and portfolio enhancements
  • Lead development of go-to-market plans for new product launches and major product updates
  • Partner closely with product management to align product strategy with market positioning and launch plans
  • Coordinate launch readiness across marketing, sales enablement, digital marketing, and channel teams
  • Ensure marketing campaigns, product content, and sales enablement materials support launch objectives
  • Ensure distributor partners are prepared to support new product launches through clear positioning, launch materials, and sales enablement resources

Requirements

  • Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
  • 7+ years of experience in product marketing, product management, technical marketing, or related roles
  • Experience supporting product launches and go-to-market initiatives in a B2B technology or industrial environment
  • Ability to quickly learn complex technical products and translate them into clear customer value propositions
  • Strong cross-functional collaboration skills and ability to influence without direct authority
  • Ability to manage multiple initiatives in a fast-paced environment

Preferred

  • Experience supporting channel-driven or distributor-based sales models is a plus

Benefits

  • Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including ;business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services.
Dover Fueling Solutions logo

Dover Fueling Solutions

3.3 Glassdoor

Dover Fueling SolutionsÂŽ (DFS) is part of Dover Corporation and a leading provider of advanced energy dispensing equipment, electronic automation, point of sale (POS) and payment systems, automatic tank gauging and subscription solutions to fueling and convenience retail customers worldwide. Comprised of brands Wayne Fueling Systems, TokheimÂŽ, OPWÂŽ, ClearViewTM, PetroVendÂŽ, ProGaugeTM, FairbanksÂŽ, AvaLAN NetworksTM, LIQAL and Bulloch TechnologiesTM, DFS is dedicated to offering a broad range of solutions that power vehicles, including conventional fuel and clean energy products that support gasoline, diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV chargers.Headquartered in Austin, TX, DFS has a strong global manufacturing and technology development presence, including facilities in Brazil, China, India, Italy, Poland, Belgium, the Netherlands, the United Kingdom and the United States.

Founded in 2016
Austin, Texas, USA
2.8K employees
65% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
56.2K
Monthly Google Ads Budget
$138
Traffic Source Mix
Search
42.3%
Direct
49.1%
Referral
5.2%
Social
1%
Paid
2.2%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Median Career Experience
18 years
Median Tenure
4.1 years

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