Responsibilities

• Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market.
• Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap.
• Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products.
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
• Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points.
• Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.

Requirements

• You have 5+ years experience in product marketing or technical marketing.
• You have worked in product marketing in the customer data, data warehouse, or customer experience technology space.
• You have a proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives.
• You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
• You have a "get under the hood" mindset with the ability to understand data architectures, APIs, and CDP workflows enough to explain them accurately to any audience.
• You are a strategic thinker—you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
• You know how to enable and educate internal audiences to drive meaningful and actionable content.
• You can get things done. We want to talk about how you manage projects.
• You enjoy working on impactful projects in a fast-paced environment
• You believe customer and employee experiences need to evolve with the new technology available

Preferred

• You have experience marketing highly technical platform products to developers, data engineers, and/or technical marketers
• You have excellent written and verbal communication skills.
• You continuously track developments in the AI market—new AI models, buyer needs, and emerging use cases
• You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization.
• You are highly organized, with the ability to prioritize, run multiple workstreams, and deliver on deadlines in a fast-paced environment.

Benefits

• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.
• Offerings vary by location.