Senior Product Marketing Manager, Core at Grindr | Los Angeles, CA | $108K/yr – $163K/yr

Grindr

Senior Product Marketing Manager, Core

Los Angeles, CA (Hybrid)

$108K/yr – $163K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive go-to-market and lifecycle marketing for Grindr’s core product with cross-functional leadership.

Own GTM strategies, messaging, and metrics across the user journey.
Must-have: 8+ years in GTM/product marketing with 5+ in tech or dating apps.
Standout: Proven ability to influence Product, Design, and Marketing roadmap decisions.

Job Description

Responsibilities

Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience.
Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals.
GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention.
Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.
Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact.

Grindr

2.9 Glassdoor

With more than 15 million average monthly active users, Grindr has grown to become the Global Gayborhood in Your PocketTM, on a mission to make a world where the lives of our global community are free, equal, and just. Available in 190+ countries and territories, Grindr is often the primary way for its users to connect, express themselves, and discover the world around them. Since 2015, Grindr for Equality has advanced human rights, health, and safety for millions of LGBTQ+ people in partnership with organizations in every region of the world. Grindr has offices in West Hollywood, the Bay Area, Chicago, and New York. The Grindr app is available on the App Store and Google Play.

Founded in 2009

Los Angeles, California, USA

335 employees (44 in marketing)

www.grindr.com

43% recommend to a friend

37% CEO approval