Senior Product Marketing Manager

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive go-to-market and messaging for a Senior Product Marketing Manager in Miami Beach, leading market research, GTM strategy, and cross-functional adoption.

  • Must-have: Expertise in market research and analyzing trends to inform strategy.
  • Standout: Cross-functional enablement with Sales and Product to accelerate product adoption.

Job Description

Responsibilities

  • This is a full-time, on-site role located in Miami Beach, FL, for a Senior Product Marketing Manager.
  • Developing and executing comprehensive go-to-market strategies.
  • Conducting market research to identify trends and opportunities.
  • Collaborating with sales and product teams to drive product adoption.
  • Create impactful messaging and positioning strategies to ensure market success.

Required

  • Expertise in Market Research and the ability to analyze industry trends and customer insights to inform marketing strategies.
  • Proficiency in developing and implementing Go-to-Market Strategies for product launches and growth initiatives.
  • Strong collaboration skills to work with Sales teams, ensuring effective enablement and alignment with marketing efforts.
  • Experience in Product Management and Product Marketing to understand product lifecycles and deliver compelling positioning and messaging.
  • Strong analytical, communication, and presentation skills to influence stakeholders and drive decision-making.
  • Proven ability to manage multiple priorities in a fast-paced, dynamic environment.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Preferred

  • MBA is a plus.
  • Experience in cybersecurity, software development, or technology industries is preferred but not required.
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Contrast Security

2.2 Glassdoor

Contrast Security is the world’s leader in Runtime Application Security, embedding code analysis and attack prevention directly into software. Contrast’s patented security instrumentation disrupts traditional AppSec approaches with integrated and comprehensive security observability that delivers highly accurate assessment and continuous protection of an entire application portfolio. The Contrast Runtime Security Platform enables powerful Application Security Testing and Application Detection and Response, allowing developers, AppSec teams, and SecOps teams to better protect and defend their applications against the ever-evolving threat landscape. Application Security programs need to modernize and Contrast empowers teams to innovate with confidence.

Founded in 2014
Pleasanton, California, USA
234 employees (21 in marketing)
23% recommend to a friend
9% CEO approval

Traffic Signals

Monthly Visitors
75.2K
Monthly Google Ads Budget
$51.6K
Traffic Source Mix
Search
46%
Direct
39.2%
Referral
9.8%
Social
3.1%
Paid
1.5%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
19 (8% of company)
Median Career Experience
16 years
Median Tenure
2.4 years

Funding

Total Funding
$269M
Last Raise
$150M
Series E, 4 years ago

Funding History

  • Nov 2021
    Series E • $150M
  • Feb 2019
    Series D • $65M
  • Oct 2017
    Series C • $30M

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