Responsibilities

• Go-to-Market Strategy   and Launch
• Drive and support the end-to-end launch process
• Partner with the product team to   align   on   the product shaping   and strategy ,   clearly   defining   the problem we   are   solving ,   who   this solution is for , and how   it’s   differentiated in the market today .
• Work cross-functionally to build and define a launch strategy   to bring in   new customers and   drive adoption   with   existing   clients .
• Positioning and Messaging
• Help shape the story and content   tailored to different market segments and personas   that will   be used across   a variety of sales and marketing materials.
• S ynthesize complicated product function ality   into simple,   easy-to-understand   value propositions   that will resonate with target   audience s .
• Partner with sales enablement and   content teams to d eliver high-impact sales tools   to   empower the sales team to   market and sell   more effectively.
• Support   G rowth and   C ontent   M arketing teams   on   product-related campaign strateg ies   and messaging.   As you become an expert on   buyer personas   and   your   product s , your input will help the   growth   marketing team drive leads and funnel growth.
• Conduct customer and   market   research to understand buyer and user challenges and opportunities.

Requirements

• 7+ years of product marketing experience at a high-growth, global technology/ SaaS organization
• This is a full-time 3- 4-month contract position, hybrid (2 days per week in our Boston office)
• Strong track record of successfully launching and growing new products
• A history of building strong relationships across product, sales, marketing and the rest of the organization
• Exceptional written and oral communication skills
• Comfort with navigating ambiguity and using data to make decisions.
• Naturally seeks input from others to improve the quality of their work
• A creative problem solver with an appetite to always be learning and improving
• Proven track record of successfully prioritizing projects to focus on the most important initiatives for the team and business
• Full-cycle PMM experience preferred

Preferred

• MBA or graduate degree is a plus