Responsibilities

• Build and execute product marketing strategies for our Managed Cloud Services offerings across all marketing channels.
• Own the topics of digital sovereignty and SAS’s messaging and positioning POV on that subject.
• Manage the SAS Viya trials strategy, understanding how to design and optimize trial models (free trial, freemium, or demo-based) that drive fast time-to-value and strong trial-to-paid conversion, using activation metrics, segmentation, and onboarding collaboration with product, implementation and growth marketing teams. Aligns trial strategy with competitive positioning, pricing/packaging, marketing campaigns and sales enablement to reduce evaluation risk and accelerate conversion.
• Define value propositions, messaging, and market positioning - ensuring clear, consistent, and differentiated narratives across portfolios, and audiences.
• Drive thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations.
• Set direction for content strategy and external marketing promotional programs in collaboration with Growth Marketing, guiding the development of assets that support go-to-market priorities and business objectives.
• Represent the company as a spokesperson through public speaking engagements, executive presentations, and customer- and partner-facing forums.
• Provide competitive intelligence and market insights grounded in deep domain expertise to inform all marketing aspects – from positioning to sales strategy.
• Support the development of sales enablement assets and tools that equip sales teams to effectively position offerings and drive customer conversations.
• Collaborate closely with Cloud & Information Services, product managers, partner managers, demand generation, and growth marketing campaign teams to drive aligned go-to-market plans.

Requirements

• Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline. MBA a plus.
• 8 years of product marketing or solution marketing experience, preferably in a B2B technology company.
• Demonstrated experience with managed cloud services, trials, and digital sovereignty topics.
• Experience developing and delivering content and solution level messaging for various venues.
• Proven project management skills and comfort managing multiple cross-functional initiatives.
• Ability to lead/advise without authority in certain situations.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Preferred

• Building Partnerships – Developing and leveraging relationships within and across work groups to achieve results.
• Business Acumen – Using one’s knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics.
• Technical/Professional Knowledge & Skills – Having achieved a satisfactory level of technical, functional, and/or professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise; leveraging expert knowledge to accomplish results.