Senior Product Marketing Manager

USA (Remote)

$131K/yr – $201K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own and shape Coder’s market messaging and enablement by crafting compelling narratives, decks, and battle cards, building targeted sales plays, and equipping the field to lead conversations with technical and executive buyers; lead webinars, content creation, and field events while partnering with sales leadership to address messaging gaps across developers, platform teams, CISOs, and CIOs.

Job Description

Responsibilities

  • Craft compelling sales narratives, decks, battle cards, and competitive assets that help sellers clearly communicate Coder’s value
  • Build targeted sales plays based on common use cases to accelerate pipeline and deal velocity in collaboration with AEs and SEs
  • Equip the field to lead effective conversations on developer experience, cloud security, and cost optimization with technical and executive buyers
  • Translate technical capabilities into clear customer value, ensuring messaging resonates with both decision-makers and end users
  • Develop enablement materials that keep GTM teams aligned on product updates, roadmap changes, and positioning shifts
  • Partner with sales leadership to identify messaging gaps and create high-impact content for developers, platform teams, CISOs, and CIOs
  • Create high-quality content—decks, blogs, case studies, whitepapers—that showcases Coder’s impact in real-world workflows
  • Lead customer and partner webinars that highlight success stories, best practices, and Coder’s unique value in the CDE market
  • Attend industry conferences and field events to promote Coder, support the sales team, and engage directly with prospective customers and partners

Requirements

  • 5+ years of experience in product marketing with a strong focus on sales enablement
  • Experience in developer tooling, cloud platforms, or DevOps technologies; you understand the SDLC and the tools developers use daily
  • Strong communication skills with the ability to simplify complex topics for both technical and executive audiences
  • Proven ability to create high-quality sales and marketing materials—sales decks, battle cards, competitive positioning guides, and whitepapers
  • Experience working with enterprise buyers and understanding how to sell to both technical and business stakeholders
  • A portfolio showcasing marketing content, sales enablement materials, or go-to-market strategies you’ve developed

Preferred

  • (Tacos? If you need an ice-breaker, ask how we say thanks by giving tacos!)
  • Hands-on experience with AI coding agents and emerging developer tools; curious and willing to experiment to uncover insights and proof points.
  • Experience with open-source developer tools—familiarity with CDEs, Terraform, Kubernetes, or similar tech
  • Hands-on technical knowledge—you don’t need to be a developer, but understanding the developer mindset is critical
  • Experience working in high-growth startup environments—you’re adaptable and thrive in fast-paced settings
Coder logo

Coder

4.6 Glassdoor

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.

Founded in 2017
Austin, Texas, USA
571 employees (16 in marketing)
91% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
189.8K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
32%
Direct
27.1%
Referral
7.4%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~576

Marketing Team

Marketing Team Size
16 (3% of company)
Median Career Experience
11 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$82.8M
Last Raise
$35M
Series B, 2 years ago

Funding History

  • Jun 2024
    Series B • $35M
  • Apr 2020
    Series B • $31.8M
  • May 2019
    Series A • $11.5M

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