Responsibilities

• Positioning and messaging
• Develop and refine product positioning for our dual AI agents (Carly and Ava) across buyer personas
• Write messaging frameworks that Sales can use in conversations with CHROs and benefits leaders
• Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors
• Sales, CS and partner enablement
• Build bottom-of-funnel sales collateral: business case templates, ROI calculators, objection handling guides, demo narratives, one-pagers
• Develop case studies and customer proof points that speak to enterprise buyers' concerns
• Create pitch decks, leave-behinds, and sales collateral for different stages of the sales process
• Build enablement materials for partners (brokers, consultants, implementation partners)
• Create upsell and expansion messaging for Customer Success team
• Product launches and releases

Requirements

• 5-7 years in product marketing, preferably in B2B SaaS selling to enterprise
• Track record of building messaging and sales content that actually helped close deals
• Experience working cross-functionally with Sales, Product, and executive leadership
• Exceptional writer who can create high volumes of sales collateral, enablement materials, and customer-facing content
• Strong AI fluency: you know how to use AI tools to scale research, writing, and content creation without sacrificing quality
• Ability to translate complex product capabilities into clear value propositions across different formats (decks, one-pagers, case studies, scripts)
• Comfortable with enterprise sales cycles and multiple stakeholder decision-making
• Ability to work independently and make decisions without constant oversight
• Experience with competitive analysis and positioning strategy
• Knowledge of benefits, HR tech, or AI is a plus but not required.

Preferred

• Knowledge of benefits, HR tech, or AI is a plus but not required.
• Experience with competitive analysis and positioning strategy

Benefits

• Benefits include: stock options, medical/dental/vision, commuter benefits and 401K