Senior Product Marketing Manager | AUTO at Epicor | Dublin, CA | $105K/yr – $178K/yr

Epicor

Senior Product Marketing Manager | AUTO

Dublin, CA (Hybrid)

$105K/yr – $178K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for automotive offerings, owning go-to-market, asset creation, and cross-functional launches.

Own go-to-market planning, launch management, and asset enablement.
Must-have: proven ability to coordinate cross-functional teams (Product, Demand Gen, Events) for launches.
Standout: track KPIs and optimize asset performance across campaigns.

Job Description

Responsibilities

Conducts research meant to identify potential and existing customers, competitors, and markets for automotive products.
Designs and drafts messaging, product-specific marketing assets including, but not limited to web pages, blogs, data sheets, promotional publications and presentations.
Plans and delivers content for events, such as conferences, trade shows, or user meetings.
Proactively takes ownership of the product go-to-market and launch management and drives asset execution and enablement activities.
Works cross-functionally to ensure successful product launches and go-to-market, including competitive positioning, messaging, enablement orchestration and ensuring go-to-market teams are prepared for launches.
Collaborate with Demand Generation, Product and Events team on asset execution, based on messaging and positioning.
Set KPIs and track asset and launch performance
Mentors other team members on the Product Marketing team

Preferred

5+ years applicable experience and demonstrated success/knowledge
2+ years of specialized/industry experience
Bachelor’s degree (or equivalent experience)

Benefits

Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
Global Mobility: Comprehensive support for international relocations and permanent residency processes.

Epicor

4.1 Glassdoor

We’re here for the hard-working businesses that keep the world turning. They’re the companies who make, move, and sell the things we all need. They trust Epicor to help them do business better. Their industries are our industries, and we understand them better than anyone. By working hand-in-hand with our customers, we get to know their business almost as well as they do. Our innovative solution sets are carefully curated to fit their needs, and built to respond flexibly to their fast-changing reality. We accelerate every customer’s ambitions, whether to grow and transform, or simply become more productive and effective. That’s what makes us the essential partners for the world’s most essential businesses.

Founded in 1972

Austin, Texas, USA

6.3K employees (224 in marketing)

www.epicor.com

83% recommend to a friend

86% CEO approval