Responsibilities

• Develop industry-specific messaging for enterprises that translate Robin’s value into the language of each vertical: the pain points, compliance pressures, and IT maturity levels that matter to each buyer.
• Train AE and SDR teams on vertical-based messaging and competitive positioning.
• Partner directly with Account Executives on active deals to craft collateral that moves specific conversations forward.
• Run win/loss analysis and feed insights back into messaging, enablement, and competitive positioning.
• Build and maintain a full sales enablement library: pitch decks, objection guides, talk tracks, Savings and value calculators, white papers, and one-pagers for different stages of the Enterprise sales cycle.
• Plan, produce, and host a recurring thought leadership webinar series for IT leaders and decision-makers, sourcing and managing external speakers from industry, academia, and the broader IT community.
• Lead the customer story program end to end: identify story candidates, develop angles, and manage production of case studies, video testimonials, and quote libraries, so every AE has the right story for every conversation.
• Build a bench of live customer references and speakers ready for webinars, events, and executive briefings.
• Define and own KPIs across all program areas: content utilization, webinar pipeline conversion, customer story coverage by vertical, and win rate lift tied to enablement.

Requirements

• 5+ years of product marketing experience for B2B SaaS, with a focus on C-level/ VP buyers in Enterprise.
• Proven track record in building industry or vertical messaging for Enterprise technology products.
• Hands-on experience producing sales enablement assets, pitch decks, talk tracks, objection guides, and ROI tools.
• Experience producing and hosting thought leadership webinars, including external speaker management and recurring program ownership.
• Active, fluent use of AI tools — including Claude or equivalent LLMs — to produce marketing and sales assets at scale. This is a hard requirement, not a nice-to-have.
• Exceptional written communication. You write clean, punchy, executive-ready copy without heavy editing.
• Native English proficiency, written and spoken, must!

Preferred

• Experience marketing AI or AI agent products to Enterprise buyers.
• Background in ITSM, cybersecurity, or adjacent Enterprise IT software.
• Experience building vertical go-to-market strategies across multiple industries.
• Track record supporting Enterprise sales teams in complex, multi-stakeholder deal cycles.

Benefits

• Health and Vision benefits
• 401K matching
• generous PTO plan