Senior Product Marketing Manager at Accruent | Austin, TX | $114K/yr – $191K/yr

Accruent

Senior Product Marketing Manager

Austin, TX (On-site)

$114K/yr – $191K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the market-intelligence driven GTM for asset management, turning customer pains and competitive moves into differentiated messaging, battlecards, and launch playbooks.

Market insight to enable sales: synthesize buyer pains and competitor landscape into battlecards and objection handling.
GTM and launches: lead cross-functional GTM strategy, organizational readiness, and post-launch adaptation.
Content and enablement engine: collaborate with PR/content and product teams to keep sales, webinars, and assets aligned with roadmap and customer needs.

Job Description

Market intelligence & sales enablement: gather market pain points and competitive intel to build battlecards, objections, and sales materials.
Messaging & positioning: craft differentiated, impactful market messages for asset management solutions.
Thought leadership collaboration: team with PR/content to fuel demand campaigns and sales cycles with asset management content.
Strategic initiatives: lead cross-functional projects that influence company direction and market influence.
Sales collateral: develop presentations and collateral that showcase solutions and customer pains.
Digital and in-person presence: ensure asset management content is represented consistently online and on the ground.
Roadmap influence: bring market, customer, and competitive perspectives to product planning.
Launch leadership: own GTM strategy, organizational readiness, and cross-functional launch execution.
Cross-team enablement: partner with Product and Sales Enablement to train sellers, solution consultants, BDRs, and account teams on new capabilities.
Customer communications: coordinate webinars, video, and written updates on enhancements and roadmaps, and sustain launches post-launch.

5-7 years in B2B Product Marketing for SaaS with GTM ownership.
Growth mindset, agility, and comfort operating in ambiguity with structured communication.
Strong project leadership and cross-functional collaboration to align product, sales, and marketing touchpoints.
Customer-centric storyteller who translates complexity into clear positioning for diverse audiences.
Ability to ramp quickly in new industries or segments; asset management domain knowledge is a plus.

Domain knowledge is a plus

Personal development and growth resources, coaching, and support to pursue Growth Without Limits.

Accruent

Accruent is the world’s leading provider of intelligent solutions for the built environment –spanning real estate, integrated technology systems, and the physical and digital assets they connect. Accruent continues to set new expectations for how organizations can use data to transform the way they manage their facilities and assets and is transforming the way people and systems work together. With major office locations in Austin, New Orleans, London and Amsterdam, Accruent serves more than 10,000 customers in a wide range of industries in more than 150 countries around the world.

Founded in 1995

Austin, Texas, USA

www.accruent.com