Responsibilities

• Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
• Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product.
• Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges.
• Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences.
• Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies.
• Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content.
• Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams.
• Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results.
• Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities.

Requirements

• 7+ years of experience in product marketing, preferably in B2B SaaS or fintech industries.
• Strong understanding of GTM strategies and product launch processes.
• Proven experience in creating effective sales enablement materials and supporting sales teams.
• Expertise in market segmentation, competitive analysis, and product positioning.
• Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences.
• Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts.
• Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing.
• Experience with performance tracking tools and product marketing metrics.
• A proactive, self-starter attitude with a passion for fintech and innovation.

Benefits

• Competitive Salary: $160,000 - $200,000
• 401(k) (9fin pay 3%, employee contributions are uncapped)
• Private Health Insurance, with Dental and Vision
• Paid sick leave
• Disability Insurance (New York)
• Commuter Benefit
• 25 vacation days per year
• Local public holiday
• Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
• Work abroad for up to 3 months a year