Responsibilities

• Build workflows to analyze sales calls, CRM data, and win/loss insights
• Translate insights into messaging, positioning, and website updates
• Develop and maintain competitive battlecards and objection-handling frameworks
• Continuously refine ICP segmentation across key practice types
• Own keyword strategy aligned to high-intent segments
• Execute SEO and Generative Engine Optimization (GEO) strategies
• Identify content gaps and ranking opportunities using AI-supported research
• Optimize content performance based on data and search trends
• Write and produce blog content: Thought leadership, Whitepapers, Listicles
• Product and customer education materials

Requirements

• 5 to 8 years in Product Marketing, Content Marketing, or Growth Marketing in SaaS
• Strong writing and storytelling skills with experience in blogging and long-form content
• Experience managing website content in a CMS
• Hands-on experience with HubSpot (or similar marketing automation platform)
• Experience creating and managing multi-channel content (written, video, social, visual)
• Experience with SEO and keyword strategy execution
• Familiarity with AI tools for content, research, or analysis
• Excitement to use AI to build and scale messaging across the sales funnel and customer marketing
• Experience building sales enablement materials
• Ability to operate independently in a fast-moving, lean environment

Preferred

• Healthcare technology, EHR, or vertical SaaS experience
• Experience working with segmented ICPs or multi-product brands

Benefits

• Paid Time Off and company holidays
• Comprehensive health, dental and vision benefits
• Short-term and long-term disability Insurance
• 401k plan with matching company contribution
• Real ownership and impact in a fast-growing health tech company