Responsibilities

• Own execution of the product roadmap for Adobe Campaign, AEP, or AJO, translating business priorities into clear plans, sequencing, and delivery outcomes aligned to marketing business needs.
• Drive cross-functional delivery across product, engineering, analytics, marketing, operations, and vendor partners to ensure campaign, audience, and journey capabilities are implemented and adopted successfully.
• Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases.
• Partner closely with stakeholders to improve how customer data capabilities support campaign execution, audience strategy, and broader MarTech modernization goals.
• Lead foundational platform setup and readiness activities, while driving innovation from concept through adoption for developer teams and business stakeholders.
• Establish strong operating rhythms for planning, backlog management, decision-making, issue resolution, and communication across multiple teams.
• Surface blockers early, drive decisions with urgency, and maintain momentum in complex environments with multiple moving parts.
• Use customer and stakeholder insights to shape improvements in platform capabilities to proactively translate insights into actionable strategies to improve customer experience.
• Mentor less experienced product managers and serve as a strong cross-functional leader without direct authority, helping teams navigate ambiguity and execute at a high standard.
• What success looks like: The roadmap for Adobe Campaign, AEP, or AJO is coordinated, clear, and actionable across teams.

Requirements

• 5+ years of product management experience in MarTech, CRM, customer data, campaign platforms, or related enterprise technology
• 5+ years with Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), or similar marketing platforms
• Experience owning roadmap delivery and translating business needs into clear requirements and priorities
• Strong cross-functional leadership across engineering, architecture, data, analytics, CRM, operations, and vendor teams
• Understanding of customer data, audiences, segmentation, activation, campaign operations, and journey orchestration
• Ability to partner with technical teams on platform setup, integrations, and solution decisions
• Experience managing intake, dependencies, risks, and prioritization across multiple workstreams
• Strong stakeholder management, communication, and execution skills
• Experience driving adoption, business readiness, and change management for new capabilities
• Strong problem-solving and decision-making skills

Preferred

• Experience working in the Adobe ecosystem, including Adobe Campaign, AEP, AJO, AEM, or related platforms
• Experience in large-scale enterprise CRM, MarTech, or customer data environments
• Experience with agile product management, backlog management, and release planning
• Bachelor’s degree and 5+ years of related experience, or equivalent practical experience
• Strong attention to detail and follow-through
• Strong cross-functional collaboration and execution skills
• Ability to work through ambiguity, prioritize effectively, and keep delivery moving
• Strong communication skills with technical and non-technical stakeholders

Benefits

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.