Responsibilities

• Develop and execute a growth product strategy aligned with company mission, growth objectives, and unit economics.
• Serve as a strategic partner to executive, product, and growth marketing teams, providing data-driven insight for key business decisions.
• Translate company objectives into a prioritized growth roadmap that connects experimentation to long-term strategy.
• Own the full growth funnel — acquisition, activation, conversion, monetization, and retention — with a focus on LTV, CAC, and payback.
• Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.
• Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable features.
• Improve site and onboarding conversion by clarifying value propositions and reducing friction.
• Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.
• Drive retention and product depth to increase engagement and repeat value — not incentive-dependent growth.
• Apply AI to accelerate experimentation, discovery, analysis, personalization, and growth tooling — in close partnership with Data, Risk, Compliance, and Legal teams.

Requirements

• 10+ years of progressive experience in growth, product management, or growth marketing, including 3–5+ years in senior growth or product leadership .
• Background in fintech, financial services, or subscription/consumer businesses strongly preferred.
• Demonstrable track record of building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.
• Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis (dealbreaker).
• Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback periods.
• Proven ability to set targets, track KPIs, translate insights into operating plans, and hand off validated, scalable wins to product teams.
• Experience giving products a clear point of view and value proposition — aligning growth initiatives to long-term strategy rather than short-term tactics.
• Experience applying AI to experimentation, content generation, analysis, and AEO/LLM-driven discovery.
• Proven ability to influence and partner with engineering and product teams; strong communication skills with both technical and non-technical stakeholders.
• Bachelor's degree required.

Preferred

• Advanced degree in a relevant field.
• Experience in regulated financial services environments.
• Familiarity with modern growth tooling stacks, data pipelines, and attribution modeling.