Senior Product Manager

Bethlehem, PA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead go-to-market and product marketing for ArtSkills as a Senior Product Manager in the retail/CPG space.

  • Own go-to-market plans and selling stories for new product lines.
  • Must-have: 5+ years in marketing with CPG/retail experience.
  • Standout: cross-functional GTM execution across marketing, sales, and product teams.

Job Description

Responsibilities

  • Develops and executes marketing strategies.
  • Develops product and marketing plans across all retailers - including positioning, objectives, strategies, and tactics.
  • Partners with market research to understand consumer insights and bring products to market.
  • Assesses market competition and identifies growth opportunities.
  • Creates selling stories for new product line launches.
  • Provides leadership, marketing direction, and decision-making for ArtSkills expansion areas.
  • Develops and implements go-to-market strategies, working with all departments to execute.
  • Required to problem solve using hypothetical thinking to determine the best solutions for complex problems. Utilize resources across work areas and departments to create solutions. Most complex problem-solving may require in-depth interpretation and analysis across significantly different situations.

Requirements

  • Marketing: 5+ years
  • Bachelor's Degree
  • 5+ years of relevant working experience
  • Should have extensive knowledge about consumer-packaged goods (CPG) in the retail trade industry.
  • Strong business analytical skills and proven business acumen.
  • Experience with multiple disciplines, such as market research, channel/product marketing, business/market development, branding, etc.

Preferred

  • MBA preferred

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
ArtSkills, Inc. logo

ArtSkills, Inc.

ArtSkills, Inc. (ASI) is a consumer products manufacturer located in Bethlehem, PA. ArtSkills is a fun place to work, and we take great pride in hiring people who are nice, in addition to being qualified and experienced! Our philosophy is that work is most productive when you enjoy your colleagues. High employee morale is paramount at ArtSkills. We have several employee satisfaction programs including a subsidized snack bar where all fruit and healthy food is free, summer barbecues, pizza Fridays and bagel Tuesdays, holiday parties and many other “just because” celebrations! ArtSkills was founded in 1987 and continues to be a family-owned and operated company with a commitment to bringing quality, innovation, and successful experiences to our customers. Originally, ArtSkills opened its doors as a marketing and consulting firm working closely in the Arts & Crafts industry. Today at ArtSkills, we manufacture a wide range of consumer product goods including Poster Board and Project Accessories, Fine Art, Craft, and Hobby supplies, Children's Toys and Activities kits, Novelty items, Fitness, Jewelry, Baking Products, and many other product lines in the Creative Work and Life Solutions areas. Our products can be found in every major retailer in the United States, Canada and Mexico in all major mass market, club, office, grocery, drug, art and craft, and pharmacy chains. ArtSkills is a proud supporter of the Kids in Need Foundation, whose mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need.

Founded in 1987
Bethlehem, Pennsylvania, USA
73 employees (24 in marketing)

Traffic Signals

Monthly Visitors
68.6K
Traffic Source Mix
Search
38.3%
Direct
43.4%
Referral
5.4%
Social
11.8%
Paid
1%

Headcount Trend

Current headcount: ~73

Marketing Team

Marketing Team Size
9 (12% of company)