Responsibilities

• Define and execute enterprise-level GTM strategies for one or more of Alliant’s key business segments (e.g., Consumer Deposits, Consumer Lending, Residential Lending, etc.) and strategic partnerships (e.g., nurses, etc.).
• Define business and product positioning, value propositions, target audiences, and messaging frameworks (core narrative with channel‑specific adaptations).
• Design integrated launch strategies that leverage a wide range of marketing channels, including paid, owned, earned, partnership‑led, and PR/communications approaches.
• Bring creative, differentiated, and “out‑of‑the‑box” thinking to launch strategy while maintaining brand, risk, and compliance alignment.
• Define and oversee comprehensive launch plans, including phasing, channel sequencing, targeting, creative direction, offer strategy, and stakeholder approvals.
• Partner with product to translate product features into value and needs-based messaging that resonates with target audiences.
• Partner with digital, operation, and other teams to ensure exceptional member experiences (from marketing asset views to account openings and onboarding to servicing), aligned with brand promises made in marketing.
• Drive launch readiness across marketing, PR/Communications, frontline/channel teams, and operational stakeholders, including training materials, FAQs, toolkits, and internal communications.
• Establish and manage launch governance, including milestones, dependencies, risk and controls checkpoints, and decision forums.
• Define launch success metrics and measurement plans, including funnel KPIs, activation and adoption indicators, and early retention signals.

Requirements

• Minimum - 4 Year Bachelors Degree in Marketing or related
• Minimum - 10 Years of Product marketing, go‑to‑market strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or related
• In Lieu of Education
• 12 Years of Product marketing, go‑to‑market strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or related

Benefits

• Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:
• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement
• *Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.