Responsibilities

• Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations
• Oversee and manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
• QA junior team members work and help provide trainings for seamless execution
• Issue specs documents and ensure all materials are received from creative agency
• Work alongside Digital team on post campaign reconciliation and billing
• Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
• Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
• Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 relationships, incorporating relevant extensions
• Participate in team brainstorms to kick off plan and consideration set development
• Take lead with Supervisor on new vendor discovery and outreach for innovative tactics
• Monitor trends, tools, opportunities and emerging opportunities within paid social media
• Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
• Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
• Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
• Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
• Work with junior team members to parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts