Own and optimize a B2B paid media program focused on pipeline growth, led from LinkedIn with expansion to experiments in new channels; translate data into sharper messaging, creative, and experiments that lift qualified opportunities.

• Responsibilities: Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels
• Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation.
• Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data.
• Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative.
• Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint.
• Report on performance in a way that explains not just what happened, but why

• Requirements: 4+ years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes.
• Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management.
• Demonstrated success improving paid performance over time
• Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-quality campaign concepts
• Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats
• Clear, confident communicator who can turn complex performance data into insights and recommendations that influence cross-functional teams.

• Benefits: Employer sponsored health and benefits package, including unlimited paid vacation and RRSP/401K matching.
• Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.