Senior Performance Marketing Lead (Paid Social) at BePresent | New York, USA

BePresent

Senior Performance Marketing Lead (Paid Social)

New York, USA (On-site)

$80K/yr - $95K/yr (Est.)Senior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid social acquisition for a subscription app with $500k+ monthly budgets and a data-driven, experimental mindset.

Must-have: 4+ years managing Meta Ads for mobile apps and strong ROAS tracking skills.
Standout: Proven scale of consumer subscription apps and cross-functional leadership across UA, Product, and Creative.

Job Description

Responsibilities

Lead the end-to-end user acquisition strategy across paid social (Meta, TikTok, and YouTube Shorts)
Own and manage significant budgets ($500k+ / mo) with full accountability for efficiency and scale (CAC, ROAS)
Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation
Analyze full-funnel performance across campaigns, channels, and geos to optimize budgets
Own the creative testing framework — concept, hook, and format testing with clear hypotheses and fast iteration
Build creative performance reports that brief the creative team on what to make next
Experiment with new channels and AI tools to increase scale and efficiency

Requirements

4+ years of experience running Meta Ads for mobile apps (iOS/Android)
Expertise in the ad platforms (Meta/TikTok required, YT Shorts preferred)
Proven experience scaling consumer subscription apps profitably
Deep experience with analytics tools and techniques to understand performance (ROAS forecasting, cohort analysis, attribution modeling, etc)
Experience working with MMPs (AppsFlyer, Adjust, Singular, Branch, or similar)
Deep understanding of creative pipelines - testing, iterations, IPM/CTR analysis, and scaling frameworks
Analytical mindset — you live in spreadsheets and dashboards and translate data into clear decisions
Skilled at syncing cross-functional teams (UA, Product, Creative)
Growth mindset: ready to test, fail fast, and iterate even faster

Preferred

You’ve built creative pipelines and excel at scripting/briefing
You have experience with funnel building/optimization
Experience using AI tools to automate media buying and analysis

Benefits

Meaningful equity at one of the fastest growing consumer companies
A product with real growth, revenue, and impact
An office in NYC with other breakout consumer startups
Meet and learn from other top consumer founders and growth leaders
Drive huge business impact with your work immediately reaching millions of people
Huge growth opportunity: as BePresent grows so does your scope

BePresent

BePresent is the fastest-growing screen time app 🚀, helping people have a healthier relationship with their phones. Instead of frustrating app blockers, BePresent uses gamification, rewards, and social dynamics—making staying off your phone as addictive as being on it.Over 1M people have used BePresent to reduce their screen time, with the average user gaining back 15 hours per week—that’s over 6 years of life reclaimed.

Founded in 2023

New York, New York, USA

27 employees (4 in marketing)

www.bepresentapp.com