Responsibilities

• Write UGC ad scripts optimized for Meta and TikTok (30–60 sec)
• Brainstorm and develop creative ad concepts based on product value props, trends, and audience psychology
• Collaborate with UGC creators to bring scripts to life (tone, pacing, visuals)
• Review ad performance and iterate based on data insights
• Stay ahead of UGC trends, hooks, formats, and emerging styles in short-form video

Requirements

• 5+ years experience writing ad scripts or UGC content, ideally for DTC or consumer mobile apps that have scaled past 7 to 8 figures (ideally higher)
• Deep understanding of Meta and TikTok ad performance best practices
• Proven ability to craft hooks that grab attention in the first 3 seconds
• Creative thinker with a strong grasp of storytelling and sales psychology
• Comfortable working with fast-paced teams and quick turnarounds
• Organized, detail-oriented, and proactive in iterating on creative
• You understand the different stages of a customer's awareness, the difference between an unaware and a problem-aware audience and how to write scripts targeting those users

Preferred

• Experience working with wellness, language learning, or educational brands
• Familiarity with performance metrics (CTR, hook rate, hold rate, CPA, ROAS)
• Experience managing or briefing creators