Senior Partner Marketing Manager at Justworks | New York City, NY | $147K/yr – $190K/yr

Justworks

Senior Partner Marketing Manager

New York City, NY (Hybrid)

$147K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross functional partner marketing from GTM playbooks through lifecycle campaigns, tying partner programs to pipeline and revenue with a clear measurement narrative.

GTM & Partner Playbooks: define and refine partner-specific campaign structures, assets, and sequencing to drive joint value.
Measurement & Optimization: set KPIs for partner programs and translate data into optimization actions that move pipeline and activation.

Job Description

GTM Playbook Strategy & Execution: Partner with the Partner Marketing Director to define go-to-market playbooks for different partner types. Own the strategic approach to how we execute those playbooks—campaign structure, asset types, timing, sequencing. Execute playbooks and continuously refine based on market feedback and performance.
Campaign Asset Strategy & Execution: Define the creative direction, asset types, and design systems that bring partner positioning to life. Work with Brand and PMM teams to translate product and partner messaging into compelling, on-brand assets. Continuously optimize based on performance data.
Co-Marketing Campaign Execution: Design and execute co-marketing campaigns with partners in coordination with demand gen, field marketing, and brand teams. Own operational planning, creative direction, timelines, and performance tracking.
Partner Program Enablement: Build enablement frameworks and toolkits that arm partners with knowledge, resources, and confidence to sell Justworks, based on strategic frameworks developed by the Partner Marketing Director.
Cross-Functional Collaboration: Work closely with product marketing, field marketing, demand gen, brand, product, and sales to align on execution of partner programs and resolve operational constraints.
Measurement & Optimization Strategy: Define what success looks like for partner campaigns. Establish KPIs and measurement frameworks that connect partner marketing activities to business outcomes (pipeline, revenue, activation). Analyze campaign performance against those metrics and recommend optimization approaches. Own the measurement narrative.
Partner Lifecycle Campaign Execution: Execute marketing campaigns across partner journey stages (onboarding, scaling, renewal) based on lifecycle strategy defined by the Partner Marketing Director.

Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012

New York, New York, USA

1.5K employees (99 in marketing)

www.justworks.com/lp/what-is-justworks/?utm_source=linkedin&utm_medium=organicsocial

49% recommend to a friend

62% CEO approval