Responsibilities

• Own performance across multiple paid social accounts, ensuring alignment with client business goals and KPIs
• Develop and execute full-funnel paid social strategies focused on efficiency, scale, and conversion, and translate campaign data into clear, actionable insights
• Build and manage scalable campaign structures across platforms such as Meta and LinkedIn, leveraging advanced features like automated rules, experiments, and optimization tools
• Implement structured testing strategies across creative, audience, and bidding to continuously improve results
• Troubleshoot and resolve issues related to tracking, attribution, bidding strategies, and platform delivery
• Deliver clear, insight-driven reporting that connects performance to business outcomes and informs future strategy
• Build strong client relationships through proactive communication, strategic guidance, and confident, solutions-oriented recommendations
• Proactively identify performance risks and surface blockers early with clear mitigation plans
• Take full ownership of assigned accounts, managing multiple priorities and meeting deadlines without requiring senior intervention
• Contribute to scoping, planning, prioritization, documentation, and process improvements that increase scalability and consistency

Requirements

• 4–6 years of paid media experience, with agency experience preferred
• Proven experience managing paid social campaigns with measurable performance outcomes
• Strong analytical skills with the ability to translate data into actionable insights
• Hands-on experience with platforms such as Meta and LinkedIn
• Experience with testing strategies, attribution, and performance optimization

Preferred

• Experience in higher education and/or eCommerce verticals
• Platform certifications (Meta Blueprint, LinkedIn Marketing Labs, or equivalent)
• Experience with TikTok Ads, TikTok Shop, and social commerce

Benefits

• Medical, dental, and vision coverage with multiple plan options
• HSA with company contribution for employees on a high-deductible health plan
• 401(k) with company match
• Paid time off, sick leave, and 11 paid holidays
• Volunteer day and your birthday off
• Monthly internet stipend
• Company-provided equipment
• Mental health resources
• Employee discount program through PerkSpot