Responsibilities

• Own the paid social and PPC strategy across platforms such as Meta, Telegram, Reddit, TikTok and X, including audience segmentation, targeting and campaign improvements
• Oversee multi-channel campaigns, working closely with the Programmatic Lead to keep execution and tracking aligned across display, video, CTV and native
• Use the in-house platform to improve performance and keep campaigns running well
• Set up targeting strategies using first and third-party data
• Track performance including CTR, CPA, ROAS and player conversion
• Keep a strong testing culture across creative, audience and channel strategy, including A/B testing
• Oversee pixel tracking, floodlights and tag management, fixing issues as they come up
• Share performance reports and insights with senior leadership and clients
• Manage campaign budgets, spend pacing and forecasts
• Set and track KPIs including CPA, ROAS, FTD and LTV, making sure targets are hit

Requirements

• Social Media Guru with extensive iGaming expertise + experience of acting Team Lead
• Strong with data and analytics, focused on performance
• Comfortable working directly with clients
• SaaS adtech or platform-building experience is a plus
• Good commercial sense and judgement
• Confident senior stakeholder, comfortable talking to board and executive level
• Detail-oriented and target driven
• Willingness to attend international conferences and events