Responsibilities

• Owning end-to-end, full-funnel paid social strategy across a book of business, including media execution, operational excellence, and adherence to best practices; informing the evolution of future standards through experimentation and proven learnings
• Translating measurement and creative insights into compelling go-to-market narratives and client growth plans; leading client-facing communications (calls, emails, etc.) with an emphasis on storytelling over data regurgitation and adapting to different audiences
• Contributing to agency thought leadership by identifying opportunities to showcase client work through platform partnerships, including case studies, joint thought leadership, award submissions, and co-marketing activations to support PR and new business efforts
• Designing and operationalizing measurement frameworks that tie paid social to business outcomes, including platform-native conversion and brand lift tests, geo-holdout experiments, MMM and MTA tools, enhanced attribution, first-party signal capture, server-side solutions, and third-party measurement platforms (e.g., Measured, Haus, WorkMagic)
• Leading complex experimentation roadmaps that expand measurement signals and improve funnel efficiency; scaling high-confidence tactics across accounts
• Adopting and championing hybrid and AI-assisted workflows for campaign build, audience generation, creative testing, and reporting; driving innovation through experimentation
• Exercising extreme ownership of client business outcomes by delivering against shared digital KPIs and demonstrating the value of Paid Social within a holistic digital strategy through QBRs, in partnership with Creative, Data Strategy, Paid Search, and Programmatic teams
• Building and maintaining platform partner relationships, including RFPing partners, co-developing learning agendas and testing roadmaps with Marketing Science teams, running quarterly partner business reviews, and activating alphas, betas, and early-access opportunities
• Coaching and mentoring Managers while contributing to training rotations and team development

Requirements

• 5+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or client environment, with progressively increasing account ownership
• Hands-on experience building, optimizing, analyzing, reporting, and applying experimental design across major paid social platforms (Meta, TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google)
• Strong technical fluency with measurement methodologies, including incrementality, MMM, server-to-server integrations, and CAPI/SDK, with experience putting these into production or partnering closely with analytics and data engineering teams
• Proven client and stakeholder management experience, including leading QBRs, developing executive-ready narratives, and aligning cross-functional partners
• Experience working with clean-room integrations or enterprise measurement programs
• Prior responsibility for platform partner engagement at the client level, including advocating for alpha and beta access, technical integration support, and collaboration with Marketing Science and Creative Shop teams

Preferred

• Experience using Smartly
• Demonstrated track record of designing or operationalizing AI-assisted workflows, automation, or tooling that materially improved efficiency or quality
• Advanced analytical skills, including SQL or comparable analytics proficiency and comfort working with BI tools and dashboards