Responsibilities

• Own paid social strategy, execution, and performance across LinkedIn, Meta, and emerging platforms.
• Manage and allocate budget to optimize performance and meet business goals.
• Serve as the primary internal owner of the paid social agency relationship.
• Drive innovation in our paid social strategy, experiment with new creative approaches, and stay at the forefront of social trends demonstrated through creation and ownership of an experimentation roadmap.
• Coordinate with cross-functional teams, including designers, copywriters, and product marketing to ensure cohesive campaign execution.
• Identify gaps in creative, messaging, or landing pages and proactively propose new testing ideas
• Improve reporting frameworks and work with Data/RevOps to strengthen visibility into pipeline impact
• Report/prove efficacy of tactics spanning the funnel, including those not directly tied to short-term revenue.

Requirements

• You have worked in digital marketing for 3+ years, experience (B2B SaaS strongly preferred)
• Deep expertise in LinkedIn Ads and Meta Ads; experience with additional platforms (Reddit, Quora, TikTok, etc.) is a plus.
• Strong analytical skills; comfortable working in GA4 (or similar), BI tools (e.g., Hex, Tableau), and CRMs (Salesforce, HubSpot).
• Understands how paid social contributes to pipeline and revenue.
• Experienced managing meaningful budgets and making data-driven tradeoffs.
• Confident leading cross-functional conversations and managing agency partners.
• Excellent spoken and written English.

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.