Senior Paid Social Lead

New York City, NY (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize paid media strategy across Meta and TikTok with full ownership of measurement and attribution frameworks.

  • Growth Infrastructure: Build campaign structures, audience strategies, bidding approaches, and budget allocation across channels and territories.
  • Demand Generation: Plan and manage prospecting, retargeting, and retention campaigns aligned to revenue and acquisition targets.
  • Marketing Ops: Own pixel, tag and conversion infrastructure including server-side tracking and CAPI, with cross-channel attribution and reporting.

Job Description

Own and optimize paid media strategy across Meta and TikTok with full ownership of measurement and attribution frameworks.

  • Growth Infrastructure: Build campaign structures, audience strategies, bidding approaches, and budget allocation across channels and territories.
  • Demand Generation: Plan and manage prospecting, retargeting, and retention campaigns aligned to revenue and acquisition targets.
  • Marketing Ops: Own pixel, tag and conversion infrastructure including server-side tracking and CAPI, with cross-channel attribution and reporting.
Jacob & Co logo

Jacob & Co

For over a quarter of a century, Jacob & Co. has created revolutionary timepieces and jewelry for men and women. As the world’s premier house for the fusion of impeccable quality, classic technique, and unmatched creativity, Jacob & Co. is the first choice for discerning individuals whose demand for superb craftsmanship is matched with a taste for visionary artistry in both jewelry and fine watchmaking. Whether fashion, film, or music stars in the entertainment world, or simply lovers of flawless attention to detail, every Jacob and Co client experiences the finest in personal service and workmanship. Admirers of prevailing beauty will find no rival to the alchemy of edge and elegance that is Jacob & Co.The innovations created by Jacob & Co. have been, and always will be, revolutions in style that create a fresh vision of timepiece and jewelry design; a vision which nurtured a new generation of fine watchmaking and jewelry connoisseurs.The originality and vision achieved by Jacob & Co. has, in the years since its inception, become an international phenomenon. With timepieces and jewelry that are respected worldwide for their enduring value and lasting appeal, Jacob and Co continues to be the principal destination for the world’s most discriminating cognoscenti.

Founded in 1986
New York, New York, USA
326 employees (70 in marketing)

Traffic Signals

Monthly Visitors
498.7K
Traffic Source Mix
Search
55.8%
Direct
33.7%
Referral
5.3%
Social
3.9%
Paid
1.1%

Headcount Trend

Current headcount: ~327

Marketing Team

Marketing Team Size
36 (11% of company)
Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
2

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