Responsibilities

• Own paid social copy across Meta and all major platforms with focus on conversion and performance.
• Lead direct response copy strategy, developing copy frameworks, value proposition hierarchies, and messaging architectures that drive measurable results.
• Write and iterate on a high volume of ad copy variants for using performance data to inform every creative decision.
• Develop scripts for UGC-style content and influencer briefs that feel native to the platform while staying true to DR principles. Should have a strong understanding of how to deliver a hook, build urgency, and close with a clear CTA.
• Contributing to :15 and :30 broadcast/connected TV spots when campaigns call for it.
• Partner with the internal creative and growth teams to align copy strategy with audience targeting, funnel stage, and channel objectives.
• Review performance dashboards regularly, extracting insights to brief new creative, kill what isn't working, and scale what is.
• Collaborate with cross-functional partners to maintain a consistent brand voice across all paid channels and consumer touchpoints.

Requirements

• 5-6 years of copywriting experience, with the majority of your portfolio focused on paid social and direct response.
• Deep fluency in DR copywriting principles.
• A portfolio that leads with paid social performance work: scroll-stopping hooks, high-converting ad copy and UGC/influencer scripts. TV scripting examples are a bonus.
• Demonstrated experience writing for short-form video formats across Meta, TikTok, and YouTube.
• Strong analytical instincts. You're comfortable in a performance dashboard and know how to translate data into creative action.
• Experience in fintech, SaaS, subscription, or other non-physical product categories is a significant plus.
• TV or long-form video scripting experience.
• A collaborative, low-ego approach and the ability to thrive in a fast-moving, test-and-learn environment.
• Strong communication and presentation skills, with the ability to sell a creative rationale to growth marketers and business stakeholders alike.

Preferred

• TV or long-form video scripting experience.
• Experience in fintech, SaaS, subscription, or other non-physical product categories is a significant plus.