Senior Paid Search Specialist

USA (Remote)

$80K/yr – $120K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the design and execution of AI-powered ad management and optimization across bidding, creative production, and attribution, turning autonomous agents and multi-step workflows into a high-velocity marketing engine.

  • Autonomous orchestration and real-time optimization: deploy and govern agents for 24/7 bidding, budgeting, and keyword controls.
  • Creative and GEO optimization: generate and vet ad variations quickly and monitor AI-search visibility to drive high-converting referrals.
  • Agentic workflows: create end-to-end AI processes that detect issues, diagnose causes, and queue remediation for quick action.

Job Description

Responsibilities

  • Autonomous Orchestration: Deploy and manage Level 5 autonomous agents (e.g., groas) to handle 24/7 bidding, budgeting, and negative keyword management without manual intervention.
  • High-Volume Creative Production: Use generative AI platforms (e.g., Segwise, AdCreative.ai) to generate, score, and launch 10-20+ performance-backed ad variations per campaign in minutes rather than hours.
  • Conversational Ad Management: Utilize Model Context Protocol (MCP) servers and conversational interfaces (e.g., Adspirer, Ryze AI) to manage Google, Meta, and TikTok accounts through natural language commands.
  • Generative Engine Optimization (GEO): Track brand "Citation Share" and visibility within AI-powered search engines like ChatGPT and Perplexity to capture high-converting referral traffic.
  • Agentic Workflows: Design multi-step AI workflows that automatically detect performance anomalies, diagnose root causes, and queue remediation plans for approval.

Requirements

  • Advanced Prompt Engineering: Mastery of role-aware, few-shot, and chain-of-thought prompting to drive high-quality LLM outputs for strategy and copy.
  • Python & API Automation: Ability to write scripts to interface with the OpenAI Chat Completions API and major ad platform APIs to automate repetitive data tasks.
  • Creative Intelligence: Experience using multimodal AI to tag and analyze winning creative elements to prevent "creative fatigue" before performance drops.
  • Strategic Attribution: Proficiency in server-side tracking and first-party data normalization to ensure AI agents are fed high-signal data.
  • Prior marketing agency : 3 years (Required)

Preferred

  • Certifications: Google AI Professional Certificate, Vanderbilt University "Agentic AI for Leaders," or DMI "AI in Digital Marketing".
  • Experience: 3+ years in Paid Search with a proven track record of using AI to reduce production time by at least 60%.
  • Mindset: A "Strategic Architect" who views AI as a force multiplier for human creativity and high-stakes decision-making.

Benefits

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid parental leave
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Retirement plan