Responsibilities

• Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Optimizations: This role will recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.
• Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• Minimum of 4 years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

Preferred

• Experience working in pharma marketing or in highly regulated industry.
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
• Use of advanced Search bidding platforms (SA360, Marin, etc.)
• Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

Benefits

• full benefits package, and paid time off benefits, including 100% paid parental leave.