Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
1 day ago
Senior Paid Media Specialist
USA (Remote)
$65K/yr – $70K/yrSenior Level5+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid media engine across search and social, turning budget, experimentation, and cross‑functional alignment into measurable ROI for multifamily customers.
- Campaign Execution and Optimization: Implement and optimize paid media campaigns across platforms and continuously refine for business goals.
- Budget Management: Allocate and adjust spend to maximize ROAS and ROI.
- Collaboration and Alignment: Align paid media with cross‑functional goals and coordinate with Customer Success and marketing teams.
Job Description
Responsibilities
- Campaign Execution and Optimization: Implement and optimize paid media campaigns across Google Ads, Facebook Ads, etc. Ensure campaigns align with broader marketing objectives and business goals, focusing on effective execution and continuous refinement.
- Budget Management: Manage and optimize advertising budgets to ensure efficient allocation and maximize ROI. Monitor spending and adjust budget distribution to improve campaign performance.
- Documentation and Training: Stay up-to-date with the latest trends and changes in paid media advertising through ongoing education, training, and professional development. Assist in the creation and management of comprehensive paid media documentation and training programs, ensuring the Repli team and customers have the necessary knowledge and resources for success.
- Performance Metrics and Reporting: Track and report on key performance indicators (KPIs) and return on investment (ROI) for paid media campaigns. Provide insights and recommendations for continuous improvement based on performance data.
- Collaboration and Alignment: Work closely with other departments to ensure paid media efforts are aligned with overall company initiatives and marketing strategies. Facilitate communication and collaboration to enhance campaign effectiveness.
- Customer Consultation: Serve as a trusted advisor and consultant to customers, understanding their needs and objectives. Translate customer goals into actionable paid media strategies and campaigns, ensuring successful implementation and optimization.
- Working knowledge about the multifamily real estate industry, trends, and marketplace preferred
- Previous experience with remote work environments preferred but not required
- 401K Match Program after 90 days of employment
- Health, Dental & Vision Benefits on day 1 of employment
- Voluntary Short-term and Long-term Disability Benefits
- Voluntary Health and Dependent Flexible Spending Accounts
- Remote work flexibility
- Eligible to participate in Profit Sharing Plan
- PTO
- the Vacation: 17 Days - given up-front on start date
- +5 Days of PTO granted each year, starting on your first anniversary
Repli
4.7 Glassdoor
Founded in 2018, Repli saw a problem: multifamily is plagued with inefficient systems, dated technology, and fragmented data leading to spinning wheels, wasted money, and countless missed opportunities. Knowing there had to be a better way to bring these touch points together, they built it. Repli is obsessed with solving for inefficiencies and clearing the way with simplicity – this is their rebellion... their Repli to the status quo.For more information, please visit www.repli360.com
Founded in 2016
Suwanee, Georgia, USA
48 employees (18 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
6.7K
Traffic Source Mix
Search
35.9%
Direct
41.7%
Referral
8.4%
Social
12.3%
Paid
1.6%
Headcount Trend
Current headcount: ~48
Marketing Team
Marketing Team Size
16 (33% of company)
