Responsibilities

• Day-to-day tasks include developing media strategies aligned with business goals, building detailed media plans and budgets, managing campaign setup and trafficking, and monitoring performance metrics to optimize spend and creative.
• The Senior Paid Media Manager is a role responsible for leading the planning, execution, optimization, and analysis of paid media campaigns across digital and traditional channels to drive brand awareness and membership growth.
• This includes both national campaigns and a handful of individual hyper-local gym campaigns via our in-house ad agency.
• The Senior Paid Media Manager will stay current with new media trends and technologies and recommend innovative approaches to enhance campaign effectiveness and ROI.

Requirements

• 5+ Years experience in paid media planning and execution (hands-on-keyboard), preferably in an agency or franchise setting.
• Excellent interpersonal and time management skills; experience managing multiple clients or franchisee ad accounts and relationships
• Expert media planning skills, including budget allocation, channel selection, and campaign forecasting.
• Ability to translate business objectives into integrated paid media plans.
• Excellent communication skills, with the ability to present complex data and recommendations clearly to diverse stakeholders.
• Knowledge of new media platforms, digital advertising technologies, and emerging trends in paid media. Openness to test and learn new platforms and technologies.
• Excellent with advertising and analytics tools (Google Ads, Facebook Ads Manager, Google Analytics are all a must-have).
• Proven track record managing multi-channel campaigns, optimizing for performance, and delivering measurable results.
• Strong analytical and problem-solving skills, with attention to detail and comfort working with data and KPIs.
• Ability to work effectively in a hybrid environment, manage multiple projects, and collaborate with cross-functional teams.

Preferred

• Proficient in Asana, Looker Studio, Google Tag Manager, and/or basic API connections
• Experience in fitness or wellness industries

Benefits

• Health insurance, dental, vision
• 401k & employer match
• Ability to work remotely on Wednesdays and Fridays
• Annual education stipend
• Free membership to our flagship location at headquarters in Chanhassen, MN
• Salary negotiable depending on experience and qualifications. Est. $85,000.