Senior Paid Media Manager at Single Grain | USA

Single Grain

Senior Paid Media Manager

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 9 months ago

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Job Summary

Lead paid media planning and execution across Google, Microsoft, Meta, LinkedIn, and TikTok to meet client goals.

Own end-to-end campaigns across multiple platforms from research to optimization.
Must-have: 5+ years managing medium-to-large paid media budgets with proven ROI.
Standout: Deep cross-channel experience plus AI-powered optimization exploration.

Job Description

Responsibilities

Independently manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, ensuring campaigns are aligned with client goals, current best practices, and performance targets.
Implement and execute campaigns, including keyword research, audience targeting, ad copy creation, bid management, and budget allocation with meticulous attention to detail.
Design, implement, and analyze A/B tests across various campaign elements (ad copy, landing pages, creatives, audiences, etc.) to continuously improve performance and identify key drivers of success.
Stay abreast of the latest trends, algorithm updates, and emerging technologies within the paid media landscape. Proactively identify and implement new strategies and tactics to maintain a competitive edge.
Explore, evaluate, and implement AI-powered tools and strategies to automate tasks, enhance campaign optimization, improve audience targeting, and unlock new efficiencies.
Conduct thorough audits of existing paid media accounts to identify areas for improvement, ensure best practices are being followed, and develop actionable recommendations.
Contribute to the development of overall paid media strategies, providing strategy and recommendations based on performance data and industry trends.
Monitor campaign performance, generate insightful reports, and effectively communicate findings, progress, and recommendations.
Act as a paid media subject matter expert on sales calls, engaging with prospective clients to answer their questions and provide strategic insights and recommendations for their future paid media initiatives.
Work closely with other team members, including strategists, analysts, and account managers, to ensure seamless campaign execution and alignment across all marketing efforts.
You will be client-facing and need to be a strong communicator - able to communicate with both tactical and strategic clients - connecting marketing performance to revenue.

Requirements

Minimum of 5-6 years of hands-on experience managing paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
Bonus points for Pinterest, Snapchat, Reddit, X, and Amazon ads.
Proven track record of successfully managing medium to large-sized advertising budgets and delivering strong ROI.
Deep understanding of paid media best practices, platform-specific features, and optimization techniques.
Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable insights.
Experience in designing and implementing effective A/B testing strategies.
A proactive and curious mindset with a demonstrated interest in exploring and implementing new technologies, including AI-powered solutions.
Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
Strong communication and presentation skills.
Strategic thinking capabilities with the ability to connect tactical execution to broader marketing objectives.
Proficiency in using relevant analytics platforms (e.g., Google Analytics) and reporting tools.