Responsibilities

• Build campaigns, ad groups, and ads directly within Google Ads and Microsoft Ads — from account structure through keyword research, match types, and negative keyword lists
• Own day-to-day execution across Paid Search, Local Services Ads, Demand Gen, and PMax, making platform changes when needed
• Log in daily to manage bids at the keyword, ad group, campaign, and asset group level, adjusting manual or automated bid strategies based on real-time performance
• Mine search term reports on an ongoing basis to harvest new keywords, add negatives, and keep account structure clean and spend efficient
• Design, launch, and manage a continuous testing roadmap across ad copy, creative assets, audience signals, and bidding strategies — treating testing as a core part of the role, not an occasional exercise
• Build and refine audience signals and asset groups (remarketing, customer match, in-market/affinity) and apply them directly within Demand Gen and PMax campaigns
• Manage day-to-day budget pacing across all high-intent channels, adjusting caps, allocations, and dayparting/ad scheduling by hand as performance shifts
• Take extreme ownership of campaign performance — proactively identifying underperformance and making the necessary in-platform changes without waiting for direction
• Set up and maintain conversion actions, UTM tagging, and campaign naming conventions directly within the ad platforms
• Build and maintain automated rules and scripts to manage bids, budgets, and QA at scale

Requirements

• 4+ years of hands-on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping, Performance Max, and the Google ecosystem broadly.
• Expert-level command of Google Ads campaign architecture, Smart Bidding strategies, and keyword strategy across match types.
• Proven track record of delivering against performance KPIs at scale
• Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling.
• Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results.
• Excellent organizational skills — you manage multiple accounts, deadlines, and workstreams simultaneously with precision and without things slipping.
• Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders.
• Experience with Microsoft Advertising (Bing) and/or media channels is preferred.
• Google Ads certification is a plus

Benefits

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture