Responsibilities

• Develop and implement comprehensive paid media strategies across programmatic display, CTV, OLV, search (Google Ads), and social platforms (Meta, TikTok, Snapchat), as well as other relevant channels
• Manage and optimize large-scale paid media campaigns for LEGOLAND California Resort, ensuring efficient budget allocation, bid management, and delivery against KPIs and ROAS targets
• Lead the planning, execution, and ongoing optimization of paid media campaigns in partnership with internal teams and external agencies to drive guest acquisition aligned with marketing and brand objectives
• Act as the primary day-to-day point of contact for paid media activity, overseeing agency performance, optimizations, and ensuring efficient ways of working and use of tools
• Implement and continuously refine keyword targeting, ad copy, bidding strategies, and landing page performance to maximize campaign effectiveness
• Design, implement, and scale A/B testing strategies across ads, audiences, landing pages, and channels, including testing and launching new platforms to support commercial goals
• Monitor campaign performance using data and KPIs, identifying insights and opportunities to continuously optimize paid media programs
• Prepare and deliver regular performance reports with clear, actionable insights and recommendations aligned to overall business objectives
• Collaborate cross-functionally with marketing, content, brand, and direct sales teams to ensure consistent messaging and a seamless guest experience across all touchpoints
• Partner closely with the broader brand marketing team to ensure paid media activity supports brand objectives and integrated marketing campaigns