Responsibilities

• Develop and execute integrated paid media strategies aligned with business objectives and marketing priorities.
• Plan, launch, manage, and optimize paid media campaigns across digital and traditional advertising channels.
• Build detailed media plans, allocate budgets, forecast campaign performance, and monitor spending to maximize return on investment.
• Manage campaign setup, trafficking, quality assurance, and ongoing optimization to improve campaign effectiveness.
• Analyze campaign performance using key performance indicators (KPIs) and provide actionable recommendations to improve results.
• Partner with internal stakeholders and franchisees to support national and hyper-local advertising initiatives.
• Present campaign insights, performance reports, and strategic recommendations to leadership and key stakeholders.
• Stay current on emerging media platforms, advertising technologies, and industry trends, identifying opportunities to test new channels and tactics.
• Manage multiple advertising campaigns and projects simultaneously while meeting deadlines in a hybrid work environment.
• Collaborate with creative, marketing, and cross-functional teams to ensure campaign messaging and execution align with brand standards and business goals

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent combination of education and experience.
• Five (5) or more years of hands-on experience planning, executing, and optimizing paid media campaigns, preferably within an agency or franchise environment.
• Demonstrated experience managing multi-channel advertising campaigns with measurable business results.
• Advanced proficiency with Google Ads, Meta (Facebook) Ads Manager, and Google Analytics.
• Strong experience with media planning, budget management, channel selection, and campaign forecasting.
• Excellent analytical skills with the ability to interpret data and translate business objectives into effective paid media strategies.
• Excellent communication, organization, and relationship management skills.
• Ability to manage multiple priorities and collaborate effectively across departments.

Preferred

• Experience within the fitness, wellness, or franchise industries.
• Experience using Asana, Looker Studio, Google Tag Manager, and basic API integrations
• Strategic paid media planning and execution
• Digital advertising platform expertise
• Campaign optimization and performance analysis
• Budget management and forecasting
• Data analysis and KPI reporting
• Google Ads, Meta Ads Manager, and Google Analytics proficiency
• Strong presentation and communication skills
• Project and time management