Responsibilities

• Lead multi-channel paid strategy
• Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
• Drive channel mix optimization to maximize incremental pipeline and revenue impact
• Align channel strategies to personas, segments, and funnel stages
• Drive performance and optimization
• Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
• Identify opportunities to improve efficiency and scale across channels
• Evaluate channel contribution and incrementality to inform investment decisions
• Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments
• Align channel investment to segment-level pipeline and revenue goals
• Support forecasting and performance planning tied to business outcomes
• Build and own a structured experimentation roadmap to drive scalable growth
• Test new channels, formats, audiences, and creative strategies
• Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights
• Establish strong feedback loops to inform optimization and performance insights
• Ensure tight integration across paid efforts to improve full-funnel performance

Requirements

• 7-10+ years in performance marketing across multiple paid channels
• Proven ability to scale multi-channel acquisition programs
• Strong analytical foundation with experience in attribution and experimentation
• Experience managing budgets with clear ROI accountability
• Ability to connect channel performance to business outcomes
• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.