Senior Paid Media Manager at AttorneySync | USA | $110K/yr – $130K/yr

AttorneySync

Senior Paid Media Manager

USA (Remote)

$110K/yr – $130K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and execution for law-firm campaigns with multi-channel spend and budget ownership, delivering qualified leads and measurable ROI.

Must-have: 8+ years in paid media with $5k-$100k/mo budgets and law-firm focus
Standout: Leadership across campaigns, CRO, and cross-functional planning with Finance and Operations

Job Description

Responsibilities

Driving qualified lead volume
Reducing cost per lead, cost per qualified lead and cost per case
Improving conversion rates
Ensuring ad spend translates into objective firm metrics, signed cases
Identifying and implementing ways to leverage technology
Strategic owner of paid accounts, reporting to and partnering with the Head of Operations to execute high-performance, scalable systems across our client base
Paid Media Strategy - Develop and execute comprehensive regional paid media strategies aligned with overall marketing and business goals across platforms such as Google (PPC, LSA), Meta (Facebook, Instagram), YouTube and other relevant platforms
Strong strategic understanding of Google paid search and Meta Ads allowing for further down funnel campaigns to run successfully together
Responsible for planning, implementing, and optimizing paid media campaigns across keyword strategy, audience targeting, bid strategies, and creative testing
Ability to implement CRO strategies to enhance landing pages and improve conversion rates for paid campaigns
Identify and eliminate wasted spend that can be reallocated to drive growth through testing and expansions
Campaign Management - Plan, setup, and manage paid media campaigns, including but not limited to Google (PPC, LSA), Meta (Facebook, Instagram), YouTube and other relevant platforms
Monitor campaign 1st party and competitive trend data to identify opportunities or challenges
Optimize campaign performance toward aligned key performance indicators (KPIs), most notably case conversions, which requires off-platform analysis
Be accountable for client investment across each paid channel, ensuring accurate delivery, void of fraud and deployed in-full
Budget Management - Manage $5,000/mo - $100,000/mo budgets for paid media campaigns, ensuring optimal allocation of resources
Work closely with finance teams to monitor spending against budgets and provide regular financial updates
Oversee reporting and insights related to Paid Media Investments, collaborating with Finance for accuracy and the Client Success team for strategic interpretation
Analytics and Performance Monitoring - Ensure conversion tracking is accurate and aligned with business outcomes
Collaborate with the Data and Analytics team on: 1). Call tracking (CallRail) 2). CRM integrations (HubSpot, LeadDocket, etc.) 3). Offline conversion uploads (qualified leads and signed cases)

Requirements

8+ years of paid media experience (Google Ads, Meta, etc.)
3+ years managing law firm advertising campaigns (PI, WC, SSD, criminal, etc.)
Proven track record managing and optimizing $5,000/mo - $100,000/mo in ad spend
Deep expertise in: Google Ads (Search, PMax), Google LSAs, Meta Ads, YouTube
Strong understanding of: conversion tracking and attribution, offline conversion imports, and landing page optimization and CRO
Demonstrated ability to improve CPL, lead quality, and ROI
Advanced proficiency in reporting and analytics (Sheets, Looker Studio, etc.)
Strong communication and client-facing experience
Domain Expertise: Proficiency in analyzing campaign performance metrics, deriving insights, and using data to optimize paid media strategies
Creativity: Collaborating with creative teams to optimize ad creatives and copy for improved performance
Communication: Ability to communicate complex paid media strategies, results, and recommendations to clients and stakeholders effectively
Leadership: Leading a team of paid media specialists, providing guidance, setting goals, and fostering professional growth
Strategic Thinking: Understanding how different paid media channels (PPC, social media ads, display advertising) work together to create a cohesive marketing strategy
Technical Proficiency: Familiarity with ad tech tools, automation platforms, and bid management software to streamline campaign management