Senior Paid Media Director – Personal Injury Marketing at Seven Logik | Miami, FL | $85K/yr – $150K/yr

Seven Logik

Senior Paid Media Director – Personal Injury Marketing

Miami, FL (On-site)

$85K/yr – $150K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the paid media engine for PI and medical malpractice leads, managing multi-platform spend, conversion-focused funnels, and aggressive retargeting to lift ROAS in a competitive market.

Paid Media Ownership: Own large campaigns across Meta, TikTok, Google, and YouTube to generate qualified leads and signed cases.
Funnel & Creative Optimization: Build and test landing pages and conversion paths from awareness to appointment and intake.
Measurement and Collaboration: Work with ownership and execs; track results in GA/GTMs/CRMs and attribution systems.

Job Description

Responsibilities

Paid Media Ownership: Develop and scale high-performing paid advertising campaigns focused on Personal Injury and Medical Malpractice.
Budget & Channel Management: Manage large budgets across Meta, TikTok, Google Ads, and YouTube.
Lead Gen & ROI: Generate qualified leads with strong ROI and conversion performance.
Funnel Optimization: Build and optimize funnels for consultations, appointments, and signed cases.
Audiences & Retargeting: Develop aggressive retargeting and audience segmentation strategies.
Landing Page Strategy: Create and optimize landing page strategies for conversion.
Performance Metrics: Continuously improve CPL, CAC, ROAS, and lead quality.
Market Intelligence: Monitor competitor activity and market trends.
Leadership & Collaboration: Work directly with ownership and executive leadership.
Cross-functional Collaboration: Collaborate with content, web development, intake, and sales teams; Track performance through GA, GTM, CRM, and attribution systems.