Senior Paid Media Buyer / Traffic Manager at Tried and True Media | Wilmington, DE | $75K/yr – $105K/yr

Tried and True Media

Senior Paid Media Buyer / Traffic Manager

Wilmington, DE (Remote)

$75K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media execution for ecommerce campaigns across Meta and Google, driving profitable scale with disciplined testing and account hygiene.

Own end-to-end campaign management: launches, budgets, bids, testing, and structure across platforms.
Analyze daily performance and decide actions to improve profitability, funnel performance, and guardrails.
Document learnings, coordinate with Performance Managers, and maintain clean, scalable ad account structures.

Job Description

Responsibilities

Own end-to-end campaign management across Meta and Google platforms including launches, budgets, bids, scaling, and structure.
Analyze daily performance and decide actions to improve profitability, funnel performance, and guardrails.
Document major optimizations, tests, changes, and rationale while maintaining clean, scalable ad account structures.
Support creative testing by identifying ads, formats, hooks, angles, or messages that drive performance.
Monitor delivery, spend pacing, bid efficiency, creative fatigue, conversion trends, and account health.
Identify opportunities to scale profitable campaigns and diagnose underperformers with actionable fixes.
QA campaign setup, tracking, naming conventions, budgets, bids, and launch details; flag tracking or attribution concerns.
Provide clear performance notes and recommendations to Performance Managers and partners.
Stay current on platform changes, bid strategies, optimization best practices, and performance trends.
Help maintain organized, scalable ad account structures and documentation of decision rationale.

Tried and True Media

Backed by over $1.5 billion in sales, we’re a high performance marketing agency relentlessly focused on driving profitable growth for our e-commerce partners through actionable insights, full funnel development, high-impact creative, and data-driven PPC strategies.We’re not chasing high client volume or surface-level media buys. We operate like your in-house expert team to deliver efficient, reliable, and scalable solutions that exceed your growth milestones.

Founded in 2016

New York, New York, USA

60 employees (35 in marketing)

www.triedandtruemedia.com