Senior Paid Marketing Manager

USA (Hybrid)

$150K/yr – $185K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid and organic acquisition for a B2B SaaS, owning budget, strategy, and experimentation to hit pipeline targets.

  • Own multi-channel acquisition strategy and end-to-end paid search.
  • Scale and optimize $5M+ budgets with structured experimentation.
  • Collaborate across Sales, Product, and RevOps to translate marketing spend into pipeline.

Job Description

Responsibilities

  • Lead the multi-channel acquisition strategy across paid and organic channels, with full end-to-end ownership of the paid search function, to deliver pipeline and self-serve growth targets.
  • Mentor and develop a team of paid and organic marketers and oversee external agency partners.
  • Own acquisition budget, forecasting, and channel performance governance to meet CAC payback and growth business targets.
  • Design an experimentation roadmap across creative, landing pages, targeting, and channel mix, increasing velocity and learning cycles.
  • Diagnose funnel performance, identify growth opportunities, and make data-driven investment decisions across channels, audiences, and regions.
  • Partner cross-functionally with Sales, Product, CRO, Creative, and Data teams to align priorities, support launches, and drive integrated performance programs.
  • Communicate acquisition insights, risks, trade-offs, and recommendations to senior stakeholders, enabling informed decision-making.

Requirements

  • 8+ years of experience in data-driven B2B SaaS marketing
  • Hands-on expertise in Paid Search, with proven ability to scale and optimize the channel end-to-end (strategy, execution, experimentation, forecasting, and governance)
  • Proven success scaling multi-channel acquisition portfolios using structured experimentation and managing $5M+ budgets across paid acquisition/performance marketing
  • Strong cross-functional experience partnering closely with Sales and Product teams to align priorities and deliver pipeline and self-serve growth
  • Player–coach leadership style, able to operate at both strategic and executional levels while guiding team members and maintaining long-term focus
  • Strong analytical and problem-solving skills, capable of diagnosing funnel issues, prioritizing opportunities, and applying data to decision-making
  • Clear communicator, able to use structured narrative, insights, and data storytelling to influence senior stakeholders
  • Highly organized and delivery-focused, able to manage multiple initiatives, dependencies, and deadlines in a fast-paced environment
  • Based in East Coast US time zone

Preferred

  • 8+ years of experience in data-driven B2B SaaS marketing
  • Hands-on expertise in Paid Search
  • Proven success scaling multi-channel acquisition portfolios using structured experimentation and managing $5M+ budgets across paid acquisition/performance marketing
  • Strong cross-functional experience partnering closely with Sales and Product teams to align priorities and deliver pipeline and self-serve growth
  • Player–coach leadership style, able to operate at both strategic and executional levels while guiding team members and maintaining long-term focus
  • Strong analytical and problem-solving skills, capable of diagnosing funnel issues, prioritizing opportunities, and applying data to decision-making
  • Clear communicator, able to use structured narrative, insights, and data storytelling to influence senior stakeholders
  • Highly organized and delivery-focused, able to manage multiple initiatives, dependencies, and deadlines in a fast-paced environment
  • Based in East Coast US time zone

Benefits

  • Participation in our company share program
  • Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)
  • Unlimited paid holiday (yes, really)
  • Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy.
  • Relocation options available after 1 year
  • Monthly "EDGE" time - dedicated to Explore, Develop, Grow, and Elevate yourself
  • Flexible, hybrid working options
  • One-off home office setup budget to make your workspace your own
  • Monthly working-from-home and healthcare allowances ( where local healthcare benefits are not in avaliable )
  • We tailor benefits to each location - from regional healthcare coverage to team events, socials, and other perks that make Mews life special wherever you are.
Mews logo

Mews

4.5 Glassdoor

An innovative hospitality management cloud that empowers the modern hotelier to streamline operations, improve performance and maximize revenue. Mews supports over 12,500 customers in 85 countries to deliver remarkable guest experiences.

Founded in 2012
Amsterdam, North Holland, Netherlands
1.4K employees (128 in marketing)
87% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
4.5M
Monthly Google Ads Budget
$33.4K
Traffic Source Mix
Search
21.8%
Direct
49.4%
Referral
27.8%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
83 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$517.3M
Last Raise
$75M
Series E, 9 months ago

Funding History

  • Mar 2025
    Series E • $75M
  • Sep 2024
    Debt Financing • $100M
  • Mar 2024
    Series D • $110.1M

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