Senior Organic Growth Manager at Vertex Education | Chandler, AZ

Vertex Education

Senior Organic Growth Manager

Chandler, AZ (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive local enrollment growth by owning campus-focused SEO, content, and conversion optimization for a multi-site enrollment marketing program.

Own campus-local SEO strategy and content production in WordPress to support enrollments.
Must-have: Hands-on WordPress, GA4, and SEO tooling proficiency.
Standout: Directs freelance writers and leads a full content lifecycle across multiple campuses.

Job Description

Responsibilities

Hyper-Local Content & SEO Strategy: Develop and execute campus-specific SEO strategies designed to establish each Legacy Traditional School as the top choice in its local community.
Write, edit, and publish compelling, on-brand website copy that blends authentic school stories with targeted local keywords to attract prospective families.
Conduct continuous keyword research and competitive analysis to uncover content opportunities that answer the specific questions parents are asking in each geographic market.
Manage and direct freelance writers by creating detailed content briefs and providing clear feedback to ensure all produced content meets brand, voice, and SEO objectives.
Conversion Optimization & User Experience: Design and launch a continuous cycle of A/B tests on headlines, calls-to-action, and forms to measurably increase the rate at which website visitors begin an application.
Analyze user behavior data in Google Analytics to identify and remove friction points within the online enrollment journey for prospective families.
Implement pragmatic user experience improvements on key enrollment pages, working within the existing WordPress theme to enhance clarity and guide users to action.
Collaborate with admissions and marketing teams to ensure the website’s narrative and user flow directly support and simplify the path to scheduling a tour or applying.
Hands-On Website Operations: Perform all day-to-day content updates, page builds, and site maintenance directly within the WordPress CMS to ensure accuracy and consistency.
Conduct regular technical SEO audits using tools like SEMrush and Screaming Frog to identify and resolve issues that impact site health and search engine visibility.
Serve as the central owner of the website content lifecycle, from initial stakeholder request through publication and archival, ensuring a consistent and strategic publishing cadence.
Act as the primary point of contact for external web development vendors, coordinating any project work to ensure it aligns with strategic enrollment goals.
Performance Analysis & Reporting: Monitor, analyze, and report on key performance indicators, including organic traffic, local keyword rankings, conversion rates, and website-attributed student applications.
Develop and maintain performance dashboards to provide marketing leadership with clear, actionable insights into the website’s contribution to enrollment growth.
Translate website performance data into strategic recommendations, continuously refining the content and testing plan to focus on the highest-impact activities.
Establish and manage a clear conversion tracking setup to accurately measure the website’s direct impact on lead generation and application submission goals.

Requirements

Proven experience developing and executing SEO-driven content strategies that directly contribute to lead generation or user acquisition goals.
Demonstrated success with local SEO for a multi-location organization, including creating community-focused content that drives geographically targeted results.
Hands-on proficiency managing a website using WordPress, Google Analytics 4, and core SEO tools (e.g., SEMrush, Yoast SEO).
Exceptional web writing and editing skills, with a portfolio showing the ability to blend authentic brand storytelling with SEO best practices.
Experience designing and running A/B tests or other conversion optimization experiments to measurably improve website funnel performance.
A track record of managing freelance writers or external agencies, including creating content briefs and providing feedback to ensure quality and brand alignment.
Strong organizational skills with the ability to build and manage a content calendar and production workflow in a fast-paced environment.

Preferred

Experience in K-12 education, charter schools, or enrollment marketing.
Familiarity with technical SEO audit tools like Screaming Frog.
Basic understanding of HTML and CSS for minor on-page adjustments and troubleshooting within a CMS.
Experience using project management tools like Asana to manage content production.
Experience creating performance dashboards and communicating website analytics to non-technical stakeholders.
Background thriving in an environment with defined technical constraints, requiring creative and pragmatic solutions.

Benefits

industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.

Vertex Education

At Vertex Education, we're transforming how schools operate, allowing educators to focus on their mission to inspire and educate students. Vertex Education is your trusted partner, delivering customized services to help your campus thrive.How we support you:•Finance & Accounting•Enrollment Marketing•Food Services (NSLP)•Talent Acquisition•Human Resources•IT Support•And moreLet us handle the details—so you can focus on student success.Contact us today to get started.What Sets Us Apart:We've built a team of experts where innovation meets experience, technology meets human touch, and challenges meet solutions. Our team of 400+ dedicated professionals supports 400+ schools across 14 states, positively impacting over 250,000 students' educational journeys.For Career Seekers:Imagine working at the intersection of education and innovation, where your expertise directly shapes the future of learning. At Vertex, you'll join a dynamic team that values creative thinking, embraces growth, and celebrates success. For School Partners:Education is evolving, and so are we. Our data-driven solutions have consistently delivered record-breaking results from enrollment marketing to special education support. But what truly sets us apart is our commitment to understanding each school's unique vision and crafting solutions that turn those aspirations into reality.Learn more at vertexeducation.com

Founded in 2007

Chandler, Arizona, USA

1.5K employees (24 in marketing)

vertexeducation.com